Our Brand Promise

Finding the perfect rug shouldn't feel overwhelming.

At W Studio, we promise to simplify the journey by listening first, understanding your vision, and guiding you every step of the way. Whether we source it from our curated collection or create it from scratch, we'll help you find the rug you can't imagine living without.

That's the promise behind W Concierge—our personalized approach to sourcing, designing, and selecting the perfect rug for your home or project. From the first conversation to the final installation, we're with you every step of the way.

Founder & Creative Director Alan Pourvakil

W Concierge Service

Your Rug Journey, Simplified.

Let W Concierge guide you from inspiration to installation

Start Your W Concierge

I'm a

Design Professional

  • Trade Pricing
  • The W Concierge Service
  • Dedicated Project Support
  • Access to Exclusive Designs
  • Virtual Consultations
Become a Trade Partner

I'm Looking for

The Perfect Rug

  • Expert Guidance
  • Custom Sizes and Shapes
  • Hundreds of Designs in-stock
  • Home Trials in the GTA
Book a Consultation

“W STUDIO's carpets bring humanity to these large spaces and very high style. The handwoven carpets combine high production quality with an unusually acute artistic sensibility. They suit the ROM's new galleries and public spaces to a 'T'.”

William Thorsell

Former Director and CEO, Royal Ontario Museum

Love What You Walk On!

SEE THE W STUDIO DIFFERENCE