Every Remarkable Room Deserves a Remarkable Foundation.

Whether you're designing a luxury residence, boutique hotel, executive office or your forever home, our W Concierge Service will help you find or create the perfect rug for your project.

Let's Get Started

Welcome to W Studio

Hi, I'm Alan Pourvakil

For more than three decades, l've believed that the right rug doesn't simply complete a room-it transforms it. Every project begins with listening. Your style. Your architecture. Your lifestyle. Your vision. If the perfect rug already exists, we'll find it. If it doesn't, we'll design one exclusively for you.

That's the promise behind the W Concierge—our personalized approach to sourcing, designing, and selecting the perfect rug for your home or project. From the first conversation to the final installation, we're with you every step of the way.

Founder & Creative Director Alan Pourvakil

Let's Get Started

Your Rug Journey Simplified

Get Started with W Concierge

  • We Listen.

    We take the time to understand your space, lifestyle, vision, budget and timeline before recommending a single rug.

  • We Curate or Create.

    We carefully curate the finest options from our exclusive collections or design a bespoke rug created just for you.

  • We Bring Your Project to Life.

    From concept to completion, the W Concierge guides you every step of the way so you can Love What You Walk On!

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Get Started with W Concierge
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Featured Collection

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“W STUDIO's carpets bring humanity to these large spaces and very high style. The handwoven carpets combine high production quality with an unusually acute artistic sensibility. They suit the ROM's new galleries and public spaces to a 'T'.”

William Thorsell

Former Director and CEO, Royal Ontario Museum

Love What You Walk On!

SEE THE W STUDIO DIFFERENCE
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